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Spending on Television Advertising by the 2008 Presidential Campaigns

Oct 16th, 2008

If you live in a swing state this year, you have likely seen a few ads from John McCain and Barack Obama. The New York Times and CNN take a closer look at where the candidates are running ads and spending money.

CNN‘s map covers the entire campaign for president going back to January 2007, more than a year before the first primary. The ad spending map shows that Barack Obama has out spent McCain in nearly every state. Minnesota and West Virginia are the only places McCain has advertised on television more than Obama.

Combined Obama and McCain have spent nearly $300 million on TV advertising, the top states are Pennsylvania $47 million, Ohio $32MM, Florida $27MM, Viginia $22MM, and Michigan $22MM

Map of Spending on Television Advertising by the 2008 Presidential Campaigns from CNN

The New York Times provides data on spending by non-campaign parties. The RNC is significantly out spending the DNC and Obama edges out McCain overall, while McCain spends more on National ads (most spending is target to swing states).


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6 Responses »

  1. Yes see in this case McCain is making the best bang for his buck. He’s putting his adds on in the small towns that are poorly educated about the issues where as Obama is more focusing on the cities which I cannot blame him on. He appeals to the needs of the people who live in/ work in the cities and who are working class. Where as McCain is appealing to the men and women in the country. This strategy may gain McCain some ground on Obama in this regard. Fact is in the end is that McCain is basically the fair-weather fan that will route for the winning team, or the team that thinks they will win.

  2. FACT IS MCCAIN-PALIN TICKET IS HISTORY! GROW UP AND GET ON WITH YOUR LIFE.

  3. Ron, you sound like you are worried about the truth.

  4. Talk about a landslide victory. It took a while, but finally the Democrats are in control, now we can get back to something liberal.

  5. Talk about a landslide victory. It took a while, but finally the Democrats are in control, now we can get back to something liberal.

  6. Excellent information I will probably use this in my classroom for future debates. We will periodically check in for future updates
    Michele Martel
    Thanks Again

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