Spending on Television Advertising by the 2008 Presidential Campaigns

2008, 2008 Presidential Campaign, Campaign Finance, Features

If you live in a swing state this year, you have likely seen a few ads from John McCain and Barack Obama. The New York Times and CNN take a closer look at where the candidates are running ads and spending money.

CNN‘s map covers the entire campaign for president going back to January 2007, more than a year before the first primary. The ad spending map shows that Barack Obama has out spent McCain in nearly every state. Minnesota and West Virginia are the only places McCain has advertised on television more than Obama.

Combined Obama and McCain have spent nearly $300 million on TV advertising, the top states are Pennsylvania $47 million, Ohio $32MM, Florida $27MM, Viginia $22MM, and Michigan $22MM

Map of Spending on Television Advertising by the 2008 Presidential Campaigns from CNN

The New York Times provides data on spending by non-campaign parties. The RNC is significantly out spending the DNC and Obama edges out McCain overall, while McCain spends more on National ads (most spending is target to swing states).