If searches for candidates’ names on Google were votes in the presidential primaries then Barack Obama and Mike Huckabee are set to win in Iowa. Nationwide Hillary Clinton is pacing to win the Democratic nomination, while Mike Huckabee and Mitt Romney are in a competitive race for the Republican nomination.
1/5/2008 Update: Barack Obama and Mike Huckabee both won in Iowa as Google Trends indicated
This is based on the relative search volume on google.com and only includes the candidates ranked in the top 4 on slate.com as of 1/1/2008. Ron Paul was excluded for not ranking in the polls, however he has a much higher number of searches for his name than any other candidate.
Democratic Presidential Campaign Search Trends
- Nationwide Hillary Clinton leads the Democratic candidates in searches with Barack Obama in second and John Edwards in third.
- Barack Obama leads the Democratic candidates in Iowa, followed closely by Hillary Clinton.
- Hillary Clinton has a solid lead over both Barack Obama and John Edwards in New Hampshire.
- In South Carolina Hillary Clinton and Barack Obama are nearly even.
Republican Presidential Campaign Search Trends
- Nationwide Mike Huckabee and Mitt Romney lead the Republican presidential candidates with John McCain in third and Rudy Guiliani in fourth.
- Mike Huckabee leads in Iowa, followed closely by Mitt Romney with John McCain a distant third.
- In New Hampshire, Mitt Romney leads John McCain and Mike Huckabee with Rudy Guiliani a distant fourth
- Rudy Guiliani consistently ranks fourth in searches when compared to Mitt Romney, Mike Huckabee and John McCain, which may be due to the difficult spelling of his name.
- Mike Huckabee and Mitt Romney are tied in Michigan.
- Google Trends: Barack Obama vs. Hillary Clinton vs. John Edwards
- Google Trends: Mitt Romney vs. Mike Huckabee vs. John McCain vs. Rudy Guiliani
- Google Trends: Mitt Romney vs. Mike Huckabee vs. John McCain vs. Rudy Guiliani vs. Ron Paul
Republican Candidates with Ron Paul
- Nationwide Ron Paul leads the Republican presidential candidates.
- Mitt Romney and Mike Huckabee have half the search volume of Ron Paul
- John McCain and Rudy Guiliani have only small relative search volume compared to Romney and Mike Huckabee
Internet users may search for multiple candidates, someone they don’t plan to vote for or may not search for the candidate’s full name, so this is not an effective measure of a candidate’s popularity as polling, but this can still show interesting trends in the campaign.