Ad Age: The Hard Math of the Trump Campaign’s Last-Minute TV and Radio Ad Strategy

2016, 2016 Presidential Campaign, Campaign Finance, Donald Trump, Hillary Clinton

Advertising Age provides an update on the where TV and radio spending is concentrated.

… a Sept. 24 Associated Press report cited a Trump official who said the campaign was planning a last-minute $140 million ad blitz — though the AP also noted the campaign didn’t have nearly enough money in the bank to execute on the plan, so it would have to lean on “Republican allies” and engage in intensive fundraising to be able to follow through. In our week-ago Campaign Scorecard we weren’t seeing ad buying from Team Trump that would put it on pace to reach its ambitious goal. But maybe “Republican allies” will help close the gap? Uh, well, maybe not. See Politico’s Thursday report titled “RNC TV ad spending for Trump: $0.”

Ad Age 2016 Presidential Campaign Ad Scorecard
Hot spots: Advertising in 25 markets with the most booked spending on TV and radio from Oct. 14 through Nov. 7 by Team Trump (the Trump campaign at the PACs that support it) and Team Clinton (the Clinton campaign and the PACs that support it)